TR3S

This was our music branding initiative (52 weeks) where top Latin artists collaborated with the channel once a month creating fun spots, promos, IDs’ and music videos.

Life-size stuffed animals, men in tights dancing, a surreal motel, polka-dancing ladies, farting old men, and an animated world of music creatures that pop out of nowhere are just some of the things that happened when artists decided to “Speak Tr3s.” 

Hip mariachi bands, pop up grandmas, extended family that appear faster than gremlins and the name of the Lord are just some of the fun details that helped MTV Tr3s establish themselves as the destination for bi-cultural kids in the U.S.
My role in the campaign included directing and writing the spots.