michel.rothschild@me.com
347.443.6173

Creative Director · Freelance - 10/2021 - Present
I help brands. Let's chat. 
Cheetos Mac ‘n Cheese, Cap’n Crunch, Chewy, Frito Lay,  Pop Tarts, Lays, Doritos, Google, MTV, U.S. Bank, Troika, METRO by T-Mobile and Burger King.

D3* (Frito Lay in-house agency) - 09/2020 - 10/2021
Sr Creative - contract
Making some cool stuff for TV, Social Media and Digital for some of the most iconic snack brands in the world.

D3* -  2021 AdAge In-House Agency of the Year.

Dieste an Omnicom Agency* - October 2016 – June 2020
Creative Director-Writer
Clients: AT&T and DIRECTV 
Lead the multicultural creative on all platforms and mediums and help AT&T and DIRECTV carve a spot as one of the leaders in Entertainment and Telecom within the Ambi-cultural and traditional hispanic market. 

**DIESTE is a Multiculural Advertising Agency part of DAS Group of Companies by Omnicom.

MIAMI AD SCHOOL - New York - 2015-2016 semesters
Creative Coach - Advance Portfolio Development

Freelance - February 2013 - July 2016
Creative Director / Hybrid
Agencies & Clients: Publicis NY, KBS+, Globalworks!, McKee Wallwork + Co, Grupo Gallegos, Troika, EIF, Andrew Janson & Partners, Crown Imports: Victoria, Modelo Especial, Time Warner Cable, WeTV, Discovery, Miller Lite, Stand Up to Cancer and State of New Mexico

FCB - April 2012 – February 2013
SVP Group Creative Director
Clients: K Mart, OREO, El Jimador Tequila, Cox Cable, Tequila Herradura, State Farm, Sharpie & New Business

Freelance - Jul 2011 – March 2012
Creative Director / Writer
Agencies: MTV Networks, The OPRAH Network, Specific Media, Concept Farm, EO Integration and Loyal Kaspar.

MTV - August 2010 – July 2011
Writer / Director / Creative Producer
Worked as a Writer and Director on all campaigns produced from exclusive videos,
show launches and pro-social initiatives like Rock the Vote & Get Tested.

MTV Tr3s - August 2007 - July 2010
Creative Director / Creative Producer
Responsible for the creative vision of Tr3s in its re-launch as MTV's bi-cultural destination.
Part of the Strategic Council of the channel.
Wrote and directed Emmy nominated re-launch campaign.
Result: Viewership doubled in the first year.

Freelance - November 2006 – August 2007
Creative Director / Art Director
Agencies: MTV Networks, Dieste & Partners, Reel FX / Radium, JWT Team Detroit,
Cinco Communications, Tractorbeam, Arnold Boston & Disney

Moroch & Partners - June 2005 – November 2006
Creative Director / Art Director
Clients: McDonald’s, Verizon Wireless, DFW Airport

Freelance - January 2005 –June 2005
Associate Creative Director / Art Director
Agencies: Dieste & Partners, Reel FX/Radium, MDS Advertising, Mercury Mambo, Disney, Tractorbeam, PGC Advertising & Bromley Communications

Publicis Mid America - May 2002 – December 2004
Associate Creative Director / Art Director
Clients: Pennzoil, Quaker State, Nestlé Waters, Nationwide Insurance, Denny’s & New Business

Slingshot - November 2000 – May 2002
Sr. Art Director
Clients: Buchanan’s Whiskey, Ft Worth Guitar Society, Mahogany Dance Theatre & Tia Rosa

Berry Brown - February 2000 - November 2000
Sr. Art Director
Clients: Aunt Jemima, Cap’n Crunch, Buchanan’s Scotch Whisky & Quaker Instant Oatmeal

FFwD - May 1999 / February 2000
Art Director
Clients: Tecate, Sol, Dos XX and Bohemia beers

Creating a culture of inclusion and collaboration.
Listening to others.
Helping shape young creative minds.
Nurture, grow and strengthen creative concepts.
Build and grow Client relationships.
Extensive experience in the Multicultural Market in the U.S.
Experience in Managing Real-time Projects from Remote Locations. (Been doing it since before the pandemic)

My work has been recognized by The Emmys, The ONE show, Creativity, The Tellys, The O’Toole Awards, NY Festivals, Show Case Awards, Promax,  Addys and Clío Awards.
It has also been featured on Adweek, Adage, Global Visual Collaborative, CA and Lürzer's Archive.