michel.rothschild@me.com
347.443.6173
Creative Director · Freelance - 10/2021 - Present
I help brands. Let's chat.
Cheetos Mac ‘n Cheese, Cap’n Crunch, Chewy, Frito Lay, Pop Tarts, Lays, Doritos, Google, MTV, U.S. Bank, Troika, METRO by T-Mobile and Burger King.
D3* (Frito Lay in-house agency) - 09/2020 - 10/2021
Sr Creative - contract
Making some cool stuff for TV, Social Media and Digital for some of the most iconic snack brands in the world.
D3* - 2021 AdAge In-House Agency of the Year.
Dieste an Omnicom Agency* - October 2016 – June 2020
Creative Director-Writer
Clients: AT&T and DIRECTV
Lead the multicultural creative on all platforms and mediums and help AT&T and DIRECTV carve a spot as one of the leaders in Entertainment and Telecom within the Ambi-cultural and traditional hispanic market.
**DIESTE is a Multiculural Advertising Agency part of DAS Group of Companies by Omnicom.
MIAMI AD SCHOOL - New York - 2015-2016 semesters
Creative Coach - Advance Portfolio Development
Freelance - February 2013 - July 2016
Creative Director / Hybrid
Agencies & Clients: Publicis NY, KBS+, Globalworks!, McKee Wallwork + Co, Grupo Gallegos, Troika, EIF, Andrew Janson & Partners, Crown Imports: Victoria, Modelo Especial, Time Warner Cable, WeTV, Discovery, Miller Lite, Stand Up to Cancer and State of New Mexico
FCB - April 2012 – February 2013
SVP Group Creative Director
Clients: K Mart, OREO, El Jimador Tequila, Cox Cable, Tequila Herradura, State Farm, Sharpie & New Business
Freelance - Jul 2011 – March 2012
Creative Director / Writer
Agencies: MTV Networks, The OPRAH Network, Specific Media, Concept Farm, EO Integration and Loyal Kaspar.
MTV - August 2010 – July 2011
Writer / Director / Creative Producer
Worked as a Writer and Director on all campaigns produced from exclusive videos,
show launches and pro-social initiatives like Rock the Vote & Get Tested.
MTV Tr3s - August 2007 - July 2010
Creative Director / Creative Producer
Responsible for the creative vision of Tr3s in its re-launch as MTV's bi-cultural destination.
Part of the Strategic Council of the channel.
Wrote and directed Emmy nominated re-launch campaign.
Result: Viewership doubled in the first year.
Freelance - November 2006 – August 2007
Creative Director / Art Director
Agencies: MTV Networks, Dieste & Partners, Reel FX / Radium, JWT Team Detroit,
Cinco Communications, Tractorbeam, Arnold Boston & Disney
Moroch & Partners - June 2005 – November 2006
Creative Director / Art Director
Clients: McDonald’s, Verizon Wireless, DFW Airport
Freelance - January 2005 –June 2005
Associate Creative Director / Art Director
Agencies: Dieste & Partners, Reel FX/Radium, MDS Advertising, Mercury Mambo, Disney, Tractorbeam, PGC Advertising & Bromley Communications
Publicis Mid America - May 2002 – December 2004
Associate Creative Director / Art Director
Clients: Pennzoil, Quaker State, Nestlé Waters, Nationwide Insurance, Denny’s & New Business
Slingshot - November 2000 – May 2002
Sr. Art Director
Clients: Buchanan’s Whiskey, Ft Worth Guitar Society, Mahogany Dance Theatre & Tia Rosa
Berry Brown - February 2000 - November 2000
Sr. Art Director
Clients: Aunt Jemima, Cap’n Crunch, Buchanan’s Scotch Whisky & Quaker Instant Oatmeal
FFwD - May 1999 / February 2000
Art Director
Clients: Tecate, Sol, Dos XX and Bohemia beers
What I'm good at:I help brands. Let's chat.
Cheetos Mac ‘n Cheese, Cap’n Crunch, Chewy, Frito Lay, Pop Tarts, Lays, Doritos, Google, MTV, U.S. Bank, Troika, METRO by T-Mobile and Burger King.