If you want to see a detailed version of my experience please go-to the bottom of this page and click on my Linkedin profile link.
EXPERIENCE
Freelance 10/2021 - Present
Creative Director-Writer
I help brands. Let's chat.
Brands: Lays, Doritos, Lays Kettle Cooked, Quaker, Chewy, Cap'n Crunch, Indeed, METRO, Burger King, Sierra Nevada, POP Tarts, Eggo, Amazon, TikTok, Corona Premier, Total Wireless and US Bank.
Agencies: Pereira O’Dell, 72andSunny, DeutschLA, D3, Saatchi LA, Leo Burnett, Conill, Concept Farm, BARÚ, Publicis, HUMAN STANDARD, tdw+co, Troika, Slingshot and BarkleyOKRP.
D3* (Frito Lay in-house agency) 09/2020 - 10/2021
Sr Creative - contract
Clients: Lays, Cheetos, Doritos, Lays Kettle Cooked, Doritos 3D, Cheetos Mac’n Cheese, Cap’n Crunch, Quaker Oats, Chewy,
*D3 - 2021 AdAge In-House Agency of the Year.
Dieste an Omnicom Agency*August 2016 – June 2020
Creative Director-Writer
Clients: AT&T and DIRECTV
*DIESTE is a Multicultural Advertising Agency part of the DAS Group of Companies by Omnicom.
MIAMI AD School. Brooklyn, New York2015-2016 semesters
Creative Coach - Advance Portfolio Development.
FreelanceFebruary 2013 - August 2016
Creative Director / Hybrid
Brands: Time Warner Cable, McDonald’s, Kmart, Jimador Tequila, Crown Import’s: Corona beer, Modelo beer, Victoria Beer, EIF (Entertainment Industry Foundation, Stand Up to Cancer Foundation, Starz TV, NBC, and TV Land.
Agencies: KBS, Publicis NY, Global Hue, TROIKA, Deep Focus, Johnson UK, CP+B, Gallegos United, Miami Ad School, Concept Farm, and McKee Wallwork & Co.
FCBFebruary 2012 – March 2013
SVP Group Creative Director
Clients: K Mart, OREO, El Jimador Tequila, Cox Cable, Tequila Herradura, State Farm, Sharpie & New Business
FreelanceAugust 2011 – March 2012
Creative Director / Writer
Brands: Univisión Deportes, FUSE TV, Windex, Tide, and Gallo Wineries.
Agencies: Concept Farm*, The Oprah Network, Loyal Kaspar**, Revolución, MTV, and Specific Media.
*Part of the new business team that helped Concept Farm win the Univision Deportes account.
**Part of the new business team that pitched the FUSE re-brand win.
MTV (VIACOM)August 2010 – July 2011
Writer / Director / Creative Producer
Work: Branding campaigns, show promos, exclusive music videos, movie partnerships, brand partnerships, and the channel’s Pro-Social initiatives.
MTV Tr3s (VIACOM)August 2007 - July 2010
Creative Director / Creative Strategist
Work: Branding and Advertising campaigns, show launches, show promos, exclusive music videos, movie partnerships, brand partnerships, and the channel’s Pro-Social initiatives.
FreelanceNovember 2005 – August 2007
Creative Director / Art Director
Brands: Ford, Busch Beer, Cargill, Disney Theme Parks, Broadway Theater Association of NY, Boot Town and Get Tested.
Agencies: MTV, ReelFX, Radium Creative Studios, Cinco Media, Disney, Tractor Beam, Deaf Mule, JWT Team Detroit, Mercury Mambo, and Dieste.
Moroch & PartnersMarch 2004 – November 2005
Creative Director / Art Director
Clients: McDonald’s, AL DÍA Newspaper, Tía Rosa, MIDAS, DFW Airport and VERIZON.
PublicisSeptember 2001 – March 2004
Associate Creative Director / Art Director
Clients: Pennzoil, Quaker State, Nestlé Waters, Nationwide Insurance, Denny’s & New Business
SlingshotNovember 2000 – May 2002
Sr. Art Director
Clients: Buchannan’s Whisky, Ft Worth Guitar Society, Mahogany Dance Theatre & Tia Rosa
Berry BrownApril 2000 - March 2001
Sr. Art Director
Clients: Aunt Jemima, Cap’n Crunch, Buchanan’s Scotch Whisky & Quaker Instant Oatmeal
FFwD / HawkeyeMay 1999 / August 2000
Art Director
Clients: Tecate, Sol, Dos XX, and Bohemia beers
What I'm good at:Creating a culture of collaboration across disciplines and team members.
Meeting product and brand marketing goals and deadlines.
Helping shape young creative minds with a culture of inclusion.
Nurture, grow, and strengthen creative concepts to meet brief guidelines.
Build, grow, and expand client relationships.
Extensive experience in the multicultural market in the U.S.
Experience in Managing real-time Projects from Remote Locations.
Awards & RecognitionsMy work has been recognized by The Emmys, The ONE show, Creativity, The Tellys, The O’Toole Awards, NY Festivals, Show Case Awards, Promax, Addys, Campaign US, and Clío Awards.
It has also been featured on Adweek, Adage, Global Visual Collaborative, CA, and Lürzer's Archive.
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