Resume →
michel.rothschild@me.com | 347.443.6173If you want to see a detailed version of my experience with goals, accomplishments and milestones achieved please go to the bottom of this page and click on my Linkedin profile link.
︎︎︎Experience
IW Group*
01/2025 – Present / Executive Creative Director
Clients: Lexus, McDonalds, Covered California, Suntory, FOX, hulu, Marvel, Borgata, Sony Pictures, FX.
*Ad Age’s 2025 Multicultural Agency of the year.
Freelance
10/2021 - 12/2025 / Creative Director-Writer
I help brands. Let's chat.
Brands: Lays, Doritos, Lays Kettle Cooked, Quaker, Chewy, Cap'n Crunch, Indeed, METRO, Burger King, Sierra Nevada, POP Tarts, Eggo, Amazon, TikTok, Corona Premier, Total Wireless and US Bank.
Agencies: Pereira O’Dell, 72andSunny, DeutschLA, D3, Saatchi LA, Leo Burnett, Conill, Concept Farm, BARÚ, Publicis, HUMAN STANDARD, tdw+co, Troika, Slingshot and BarkleyOKRP.
D3* (Frito Lay in-house agency)
09/2020 - 10/2021 / Sr Creative - contract
Clients: Lays, Cheetos, Doritos, Lays Kettle Cooked, Doritos 3D, Cheetos Mac’n Cheese, Cap’n Crunch, Quaker Oats, Chewy,
*D3 - 2021 AdAge In-House Agency of the Year.
Dieste an Omnicom Agency*08/2016 – 06/2020 / Creative Director-Writer
Clients: AT&T and DIRECTV
*DIESTE is a Multicultural Advertising Agency part of the DAS Group of Companies by Omnicom.
MIAMI AD School. Brooklyn, New York2015-2016 semesters / Creative Coach - Advance Portfolio Development.
Freelance02/2013 - 08/ 2016 / Creative Director / Hybrid
Brands: Time Warner Cable, McDonald’s, Kmart, Jimador Tequila, Crown Import’s: Corona beer, Modelo beer, Victoria Beer, EIF (Entertainment Industry Foundation, Stand Up to Cancer Foundation, Starz TV, NBC, and TV Land.
Agencies: KBS, Publicis NY, Global Hue, TROIKA, Deep Focus, Johnson UK, CP+B, Gallegos United, Miami Ad School, Concept Farm, and McKee Wallwork & Co.
FCB02/2012 – 03/2013 / SVP Group Creative Director
Clients: K Mart, OREO, El Jimador Tequila, Cox Cable, Tequila Herradura, State Farm, Sharpie & New Business
Freelance08/2011 – 03/2012 / Creative Director / Writer
Brands: Univisión Deportes, FUSE TV, Windex, Tide, and Gallo Wineries.
Agencies: Concept Farm*, The Oprah Network, Loyal Kaspar**, Revolución, MTV, and Specific Media.
*Part of the new business team that helped Concept Farm win the Univision Deportes account.
**Part of the new business team that pitched the FUSE re-brand win.
MTV (VIACOM)08/2010 – 07/2011 / Writer / Director / Creative Producer
Work: Branding campaigns, show promos, exclusive music videos, movie partnerships, brand partnerships, and the channel’s Pro-Social initiatives.
MTV Tr3s (VIACOM)08/2007 - 07/2010 / Creative Director / Creative Strategist
Work: Branding and Advertising campaigns, show launches, show promos, exclusive music videos, movie partnerships, brand partnerships, and the channel’s Pro-Social initiatives.
Freelance
