AT&T / DIRECTV

All the major TV campaigns we created for AT&T and DIRECTV had social components as extensions and support. We also created social and digital-only campaigns for different services, product promotions, and seasonal events. I was lucky enough to be leading and working alongside a group of amazingly dedicated, fearless, and talented creatives who made all this work possible. The following is just a sample of the work I helped lead and create if you want to see more please drop me a line.

OK IS NOT OK

Part of a bigger TV campaign that included Upper, mid, and lower funnel digital banners. Facebook, Twitter, Instagram, and Snapchat posts and stories.

For U.S. Hispanics, food isn’t just food, it’s culture. And when someone makes a “just OK” version of a beloved dish, we notice. That cultural truth inspired our AT&T “JUST OK IS NOT OK” social extension. We tapped into the popularity of Tasty-style cooking content to showcase hilariously “not OK” takes on Hispanic staples, like ceviche made with canned tuna before landing in film with a paella class gone wrong, where a couple realizes Chef Jeff and his rice cooker aren’t exactly what they signed up for.

Digital and Social Only: Upper, mid and lower funnel digital banners. Facebook, Twitter and Instagram stories and posts.

Part of a bigger TV campaign that included Upper, mid and lower funnel digital banners. Facebook, Twitter, Instagram and Snapchat posts and stories.