Competitiveness is in our hearts, and nowhere is more tangible than with athletes. Tapping into that competitive spirit is the spark behind the launch of Usain Bolt’s street running shoe.
We will give the consumer the chance to not only test the new running shoes but also compete and test their speed against the fastest man on earth, Usain Bolt himself.
Spec pitch project.
Get bragging rights! The smart phone application will allow you to access a video of your race, which you will be able to share via Facebook, Instagram and Twitter. It will also allow you to locate the stores that carry the challenge, check who are the fastest runners, have your tennis shoes ready for when you arrive and skip the line by signing up to run the challenge before you even get there.