OREO

Today more than ever brands need to go beyond their comfort zone and be aggressive by expanding what and who they are.

What you will see below are examples where Oreo’s attributes, personality and values can translate into business building ideas, product development and brand partnerships to help them expand their footprint.

What could be better than warm laundry? Warm laundry that smells like America’s favorite cookie. Oreo dryer sheets take the timeless taste of Oreo deep into the fibers of clothing. Consumers will smell great, but might have to fight off their friends trying to get a whiff of them.

Having an Oreo is a multi-sensory experience. It’s not just the crunchy, chocolaty taste; it’s sweet fluffy stuffing, the beautiful sight of a full sleeve neatly waiting your grasp, the slight smell of innocence and wonder in every pack. Let’s let people have that experience on their entire day will Oreo lip-gloss and fragrance. Lips will sparkle with the saccharine aromas of Oreo cookie and cream. Paired with the new Oreo fragrance; it will be easy to attract that special sweetheart.

The very idea of Oreo Cookies is enough to make the imagination run wild. Let’s leverage the sense with the strongest to memory, scent, and provide a way to fill your home with wonder.

Our world is a fertile ground of dreams.
Streets, hubcaps, buildings, trees, parks & cross walks are just some of the elements we interact with everyday. A cross-branding effort can fuse our world with the Oreo legacy into a successful trigger of marvel.