LAYS Kettle Cooked

What happens when one of the NFL’s most famous and charismatic players gets lost in the crunch of his favorite snack while talking to his agent? 

This campaign for Lays Kettle Cooked included TV, Digital, and Social media, including some fun posts, and worked with the one and only Marshawn Lynch.

Social Media.

And then there is Marshaw’s take on what went on...