I was part of the team at 72andSunny that created Indeed’s new global effort: “The World Can Work Better”. This new campaign makes Indeed the hero and champion for both job seekers and employers alike.

Five spots will air in the US (including one created specifically for the US Hispanic market which was my responsability ) on TV, digital platforms and social videos, plus special 30-second ads in the 2023 NBA finals for the launch.

The U.S. Hispanic markets spots will run in Spanish and Spanglish versions. There are also country-specific spots that will run in the UK, France, Spain and the Netherlands first and the across Europe, Middle East, and Africa.

The commercials tell simple everyday stories that touch on what “better work” is for job seekers and employers, hitting on sensitive subjects like “salary transparency” to close the gender pay gap, measuring workplace wellbeing or seeking and finding good flexible options of work.

Spanglish 30 sec.

Spanish 30 sec.

Spanglish 15 sec.


Mobile :15 sec