If you grew up in the 80’s, you definitely know who DEVO is and their song hit “Whip it”. Well, what started as a joke, became an idea, grew into a concept, and finally ended in a collaboration with DEVO and Mark Mothersbaugh to launch the new Doritos Dips.

Doritos Dips mantra is that it helps you take any food to another level;  so following that stance we created a partnership and collaboration with the band to help DEVO themselves reach another level by aiding them to be finally inducted into the Rock ‘n Roll Hall of Fame.

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