Social & Digital Content

Sometimes you have to be fast and react and others you get the time to plan & execute. But what is sure to be true is that in Social and Digital media there is no exact formula or way to tackle it, each assignment is unique and different.

Below are some campaigns that I have had the privilege to be involved in specifically made for social media.

(I have been able to help lead projects from under 15k and 2 weeks to execute to over 200k and a complex rollout calendar)

This initiative started as an online platform for MTV Tr3s. We would showcase new and upcoming artists with an interview and a music video of a song available as a free download online. It started as a 100% channel-funded initiative that grew into a revenue-generating segment and eventually even gained an on-air presence in the channel.

This was a Facebook Black Friday campaign that included a sale, coupon and CTA. It was created, approved and shot in a space of 3 weeks. Produced it and shot by my partner and me. It excelled expectations and sales by more than double and registered a high level of engagement on impressions, actions and views. See below for metrics.

Sales from our Spanish language coupon were $46.6K. With an average basket of $82.14.

These were a series of online videos with musicians and social activists Calle 13 to These were a series of online videos with musicians and social activists Calle 13 to promote and encourage young people to participate and vote in the elections and don’t be just a silent bystander. This became Choose or Loose most successful campaign to date as it registered the 2008 election as the one with the biggest younger vote turn out of the last 50 years.